The Problem with (and solution for) User Personas

Falling in and out of love with a core UX practice

Stylised user persona with a red cross through it.

When Alan Cooper first described user personas in his 1999 book, ‘The Inmates are Running the Asylum’, he never imagined the design community would latch onto them so eagerly. Today, personas are arguably the most widely accepted and widely adopted tool in the UX Design toolbox, they are incredibly powerful and successful but…